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Ashley Lay

Ashley Lay
Real Estate Agent (Broker)
Winston Salem NC

Broker (NC: 241871)

20 years experience

REALTOR® 2 Active Listings Serves Forsyth County, NC
View on Realtor.com

Contact Information

Brokerage
Keller Williams Realty Elite
Office Address
1100 S Stratford Rd Bl C Ste 2
Winston Salem, NC  27103
(Forsyth County)
Office Phone
336-283-8691
Office Fax
336-816-7818
Mobile
336-893-4400
Email
ashl**@*********.com
Show Email for $5

Service Areas

Advance: NC Bermuda Run: NC Farmington: NC Lewisville: NC Clemmons: NC Vienna: NC Winston-Salem: NC Bethania: NC Tobaccoville: NC Oldtown: NC Pfafftown: NC Walkertown: NC Wallburg: NC Midway: NC Lexington: NC Denton: NC Southmont: NC Cotton Grove: NC Tyro: NC Welcome: NC

About Ashley Lay

Ashley Lay partnered with Keller Williams International and a group of accomplished local Realtors in late 2014 to establish Keller Williams Realty Elite in Winston-Salem. This decision marked a pivotal moment in her career. Since then, she has developed a high-performing team, Ashley Lay Real Estate, which consistently achieves over $65 million in sales volume annually.

Ashley emphasizes a client-centric approach, stating, “When you prioritize your clients and are genuinely invested in their needs, your business naturally flourishes.” She believes that combining this customer-first philosophy with the resources of America’s leading real estate company creates exceptional value for clients.

With 18 years of experience in the real estate sector, Ashley has been recognized as a top producer in the Triad area since her early days as the 2006 Rookie of the Year. She ranks among the top one percent of Realtors in Winston-Salem and has been honored as one of Real Trends’ “America’s Best” in 2019, 2020, and 2021, placing her in the top half of one percent of real estate professionals nationwide. Over her career, Ashley and her team have supported more than 1,700 families in their journey to homeownership. Their 21-member team excels in various real estate services, from resales and new construction to assisting first-time homebuyers and seniors transitioning to new living situations. They have also served as the marketing representatives for numerous local subdivisions.

In addition to her real estate work, Ashley is actively involved in the Agent Leadership Council at KW Elite, where she mentors new agents and speaks at regional events for other Keller Williams market centers. She contributes to her community through her role at the Winston-Salem Regional Realtor Association, currently serving as co-chair of the Professional Standards Committee, and as President of the Northern Davidson County Chamber of Commerce.

A proud North Carolina native, Ashley holds a bachelor’s degree in journalism from the University of North Carolina at Chapel Hill. With a previous 17-year career in marketing, she and her team bring expertise in marketing, staging, and negotiation to every transaction. How can they assist you in reaching your real estate objectives?

Forsyth County, NC Real Estate Market Analysis (Single Family Homes)

$418,086
Avg. Listing Price
From Ashley's portfolio
3.4 / 2.7
Avg. Beds/Baths
Typical property size
2,205 sf
Avg. Square Footage
Interior living space
1719
Active Listings
Current inventory

Forsyth County, North Carolina represents one of the state's most dynamic real estate markets, anchored by Winston-Salem and characterized by a unique blend of urban revitalization, suburban growth, and historic preservation. The county's real estate landscape has undergone significant transformation over the past decade, driven by tech industry expansion, healthcare sector growth, and a surprising influx of young professionals attracted to the area's affordable cost of living and cultural renaissance.

With 3,002 actively licensed real estate agents serving the county, the market demonstrates remarkable professional density for a region of its size. What's particularly noteworthy is that all 3,002 agents maintain current email contact information, reflecting the tech-savvy nature of the local real estate community and their commitment to digital communication channels that serve both traditional buyers and the growing remote workforce population.

Major Forsyth County, North Carolina Real Estate Markets

Winston-Salem dominates the county's real estate activity, but the market extends far beyond the central city to include thriving communities like Clemmons, Lewisville, and Kernersville. Each area offers distinct characteristics: Clemmons attracts families with its excellent schools and proximity to major employers, while Lewisville appeals to buyers seeking newer construction and planned communities. Kernersville has emerged as a surprising hotspot for first-time homebuyers, offering more affordable entry points while maintaining easy access to both Winston-Salem and Greensboro.

The county's real estate geography also encompasses rural areas and small towns like Tobaccoville, Walkertown, and Rural Hall, where agents specialize in everything from historic farmhouses to modern developments. This geographic diversity requires agents to maintain expertise across multiple property types and price points, from downtown lofts in Winston-Salem's Arts District to sprawling estates in the county's more rural sectors.

Market Dynamics and Geographic Complexity

Forsyth County's real estate market operates across multiple price tiers simultaneously, creating opportunities for agents specializing in different segments. The downtown Winston-Salem revitalization has sparked a surprising luxury condo market, while the county's edges continue to see new construction targeting middle-income families. This complexity means agents must navigate everything from historic home regulations in established neighborhoods to HOA requirements in newer planned communities.

The market's geographic spread creates interesting dynamics where agents often specialize by location rather than just property type. School district boundaries significantly influence buying patterns, with families specifically targeting homes in certain attendance zones. Additionally, the county's proximity to both Charlotte and Raleigh-Durham has created a growing market for weekend homes and investment properties, adding another layer of specialization for local agents.

Why Businesses Need Forsyth County, North Carolina Agent Contact Data

Companies serving the real estate industry find Forsyth County's agent database particularly valuable due to the market's diversity and professional engagement levels. Mortgage lenders, home inspection services, and real estate technology companies can reach agents handling everything from first-time buyer programs to luxury properties and investment transactions. The complete email coverage across all 3,002 licensed agents ensures comprehensive market reach for B2B communications and service offerings.

The county's growing reputation as a relocation destination makes agent contact data especially crucial for businesses targeting the moving and transition services sector. From moving companies to home warranty providers, businesses can connect with agents who regularly handle relocations from major metropolitan areas, representing clients with specific needs and often higher transaction values than traditional local moves.

Current Property Listings

As of 2/17/2026, Ashley Lay has 2 properties for sale in Winston Salem and surrounding areas.

$189,900

Listed 2025-11-06

1633 Emerald St
Winston Salem, NC  27105

Beds: 2.0
Baths: 2.0
Sq Ft: 946
Lot: 9,583 sf
Single Family Map
View Full Details

$629,900

Listed 2025-10-21

131 Kapstone Xing
Lexington, NC  27295

Beds: 3.0
Baths: 2.5
Sq Ft: 3,247
Lot: 43,865 sf
Single Family Map
View Full Details

Current Property Rentals

Ashley Lay currently has no rental properties available in Winston Salem and surrounding areas. Check back later.