Dane Carl Soderberg
Real Estate Agent (Broker)
Del Mar - CA

Dane Soderberg, a leading member of the P S Platinum team, distinguishes himself through a fundamental principle: attentive listening. With extensive expertise in the La Jolla, Del Mar, and Rancho Santa Fe real estate markets, he adeptly assists clients in buying, selling, or renting homes by aligning their financial parameters, lifestyle preferences, and aesthetic tastes with meticulously selected properties.

Having been born in La Jolla and raised in Del Mar, Dane possesses a deep-rooted understanding of the local landscape, further enriched by a decade of experience in the hospitality sector in Rancho Santa Fe. This background has enabled him to cultivate a robust network of connections, which often reveals exclusive off-market listings—properties that are poised to enter the market but are not yet publicly available. “My extensive professional and personal network allows me to offer clients a wider array of property options,” he notes. This insider advantage is crucial for navigating the competitive ultra-luxury housing markets of La Jolla, Del Mar, and Rancho Santa Fe.

In his approach to selling homes, Dane emphasizes the importance of highlighting each property's unique features rather than merely focusing on metrics like square footage or the number of bedrooms and bathrooms. He believes in translating these distinctive qualities into a comprehensive and innovative marketing strategy.

Dane has successfully established the La Jolla division for P S Platinum, where he has consistently been recognized as a top performer within the elite brokerage. His accolades include being named a 5-Star Agent by San Diego Magazine for two consecutive years. Additionally, he frequently contributes to Fox 5 News’ “On The Money” segment and was the youngest speaker among six leading brokers at the First Annual Luxury Real Estate Symposium. His exceptional responsiveness has earned him high praise from clients, who commend his ability to accommodate their busy schedules and provide insightful answers to their inquiries. Testimonials highlight his immediate availability: “Dane worked with our demanding family schedule,” and “His connections and reputation as a professional worked to our benefit.”

Dane has also received recognition for his innovative email marketing strategies, with clients describing his sales videos as both enjoyable and effective in showcasing properties attractively.

As a skilled negotiator, Dane prioritizes his clients' best interests. His straightforward approach involves thoroughly understanding each deal and executing it with precision. By maintaining a clear perspective on pricing and managing emotional factors, he navigates even the most challenging transactions with ease. His academic background in Finance from San Diego State University further enhances his capabilities in this regard.

A dedicated local waterman, Dane is well-acquainted with the community's dynamics, demographics, and school systems in Del Mar, La Jolla, and Rancho Santa Fe. He enjoys surfing, a passion shared with his father and, he hopes, his two children in the future. His wife, a second-grade teacher in the Del Mar school district, also enjoys surfing on sunny days when the water is warm—a frequent occurrence in the area.

With approximately 22,000 licensed real estate agents in San Diego, Dane consistently stands out as a local expert in the "Ranch and Coast" lifestyle and luxury real estate. His extensive knowledge and responsiveness make him an invaluable resource for anyone looking to buy, sell, or rent a home in the region.