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Eugenia Lilia Morales

Eugenia Lilia Morales
Real Estate Agent (Broker)
Mission TX

Broker (TX: 0556289)

20 years experience

REALTOR® 10 Active Listings Serves Hidalgo County, TX
View on Realtor.com

Contact Information

Brokerage
Equity Assets Realty

Office Website
Office Address
1604 Jonathon Dr
Mission, TX  78572
(Hidalgo County)
Office Phone
956-802-3375
Office Fax
Mobile
956-802-3375
Email
euge*******@*****.com
Show Email for $5

Service Areas

McAllen: TX Granjeno: TX Mission: TX Palmview: TX Abram: TX Palmview South: TX Perezville: TX Penitas: TX Edinburg: TX Linn: TX Lopezville: TX Doolittle: TX Muniz: TX Murillo: TX San Carlos: TX Faysville: TX Cesar Chavez: TX La Blanca: TX San Juan: TX Pharr: TX

About Eugenia Morales

Originally from Mexico City, the agent spent her formative years in Torreón, Coahuila, in Northern Mexico. In 2000, she relocated to the United States with her husband and has since made the Rio Grande Valley her home. As a fully bilingual professional fluent in both English and Spanish, she effectively serves a diverse clientele. In 2011, she founded Equity Assets Realty, where she combines her passion for real estate with her commitment to client satisfaction as the Broker Owner.

Hidalgo County, TX Real Estate Market Analysis (Single Family Homes)

$316,165
Avg. Listing Price
From Eugenia's portfolio
3.4 / 2.6
Avg. Beds/Baths
Typical property size
1,958 sf
Avg. Square Footage
Interior living space
4195
Active Listings
Current inventory

Hidalgo County, Texas stands as the fastest-growing real estate market along the Rio Grande Valley, driven by cross-border commerce, manufacturing growth, and surprisingly affordable housing that attracts buyers from across the state. With 1,849 total actively licensed agents serving this dynamic border region, the county represents one of Texas's most culturally rich and economically diverse real estate landscapes, where bilingual expertise and cross-cultural competency define successful transactions.

What makes Hidalgo County particularly intriguing is its dual nature as both a gateway to international trade and a destination for domestic migration, creating unique pricing pressures and investment opportunities that savvy agents navigate daily. The fact that all 1,849 agents maintain email contact information reflects the tech-forward approach necessary to serve clients spanning multiple time zones, languages, and financing structures in this border economy.

Major Hidalgo County, Texas Real Estate Markets

McAllen anchors the county as the primary commercial and residential hub, featuring everything from luxury subdivisions near the country clubs to affordable starter homes that attract young families and retirees. Edinburg, home to the University of Texas Rio Grande Valley, drives a robust rental market alongside steady residential sales, while Mission and Pharr offer emerging opportunities in both residential development and commercial real estate tied to international logistics and manufacturing.

The smaller communities of Alamo, San Juan, and Weslaco each contribute distinct market characteristics, from Alamo's historic charm and agricultural heritage to Weslaco's growing appeal as a retirement destination. Donna and Mercedes represent the more affordable segments of the market, where first-time homebuyers and investors find opportunities that have become scarce in major Texas metros, creating a diverse portfolio of market conditions within a single county.

Market Dynamics and Geographic Complexity

Hidalgo County's proximity to the Mexican border creates fascinating market dynamics, including seasonal fluctuations tied to peso exchange rates, cross-border investment patterns, and unique financing challenges that require agents to understand both U.S. and international banking systems. The county experiences surprising price appreciation in certain corridors, particularly areas near new maquiladora developments and transportation infrastructure, while maintaining affordability that attracts buyers priced out of Austin, San Antonio, and Houston markets.

Agricultural land conversion represents another complexity, as traditional farming areas transition to residential and commercial development, requiring agents to navigate zoning changes, water rights, and soil conditions that don't factor into typical suburban transactions. The result is a market where local expertise becomes invaluable, and where agents must understand everything from irrigation systems to international trade agreements that influence property values.

Why Businesses Need Hidalgo County, Texas Agent Contact Data

Mortgage lenders, insurance companies, and financial services firms recognize Hidalgo County's unique position as a growth market requiring specialized expertise, making direct access to the county's 1,849 licensed agents essential for building referral networks and market penetration. The bilingual nature of most transactions and the complex financing often required for cross-border clients creates opportunities for businesses offering specialized services, from translation companies to international banking partners.

Home service providers, contractors, and real estate technology companies find Hidalgo County particularly receptive to innovation, as agents seek competitive advantages in serving diverse clientele across multiple market segments. The email accessibility of all active agents facilitates direct marketing campaigns, partnership development, and market research initiatives that would be difficult to execute through traditional advertising channels in this geographically dispersed and culturally complex market.

Current Property Listings

As of 2/17/2026, Eugenia Morales has 10 properties for sale in Mission and surrounding areas.

$510,000

Listed 2025-09-16

4905 N Dahlia St
Pharr, TX  78577

Beds:
Baths:
Sq Ft: 3,944
Lot: 10,298 sf
Multi Family Map
View Full Details

$410,000

Listed 2025-07-01

1416 Leann Rimes Rd
Edinburg, TX  78542

Beds:
Baths:
Sq Ft: 3,552
Lot: 12,423 sf
Multi Family Map
View Full Details

$145,000

Listed 2024-03-01

901 E Yuma Ave Apt 206
McAllen, TX  78503

Beds: 2.0
Baths: 2.0
Sq Ft: 900
Lot: 246,550 sf
Condos Map
View Full Details

$145,000

Listed 2024-03-01

901 E Yuma Ave Apt 207
McAllen, TX  78503

Beds: 2.0
Baths: 2.0
Sq Ft: 900
Lot: 246,550 sf
Condos Map
View Full Details

$145,000

Listed 2025-04-21

901 E Yuma Ave Apt 605
McAllen, TX  78503

Beds: 2.0
Baths: 2.0
Sq Ft: 900
Lot: 246,550 sf
Condos Map
View Full Details

$145,000

Listed 2025-05-01

901 E Yuma Ave Apt 606
McAllen, TX  78503

Beds: 2.0
Baths: 2.0
Sq Ft: 900
Lot: 246,550 sf
Condos Map
View Full Details

$136,000

Listed 2025-09-23

901 E Yuma Ave Apt 507
McAllen, TX  78503

Beds: 2.0
Baths: 2.0
Sq Ft: 900
Lot: 246,550 sf
Condos Map
View Full Details

$449,000

Listed 2025-09-10

2104 Stauffer St
Weslaco, TX  78596

Beds:
Baths:
Sq Ft: 4,002
Lot: 10,781 sf
Multi Family Map
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$145,000

Listed 2025-10-12

901 E Yuma Ave Apt 205
McAllen, TX  78503

Beds: 2.0
Baths: 2.0
Sq Ft: 900
Lot: 246,550 sf
Condos Map
View Full Details

$145,000

Listed 2025-10-12

901 E Yuma Ave Apt 204
McAllen, TX  78503

Beds: 2.0
Baths: 2.0
Sq Ft: 900
Lot: 246,550 sf
Condos Map
View Full Details

Current Property Rentals

As of 2/17/2026, Eugenia Morales has the following rental properties available in Mission and surrounding areas.

$1,250

Listed 2025-11-27

2004 W Taft St Apt 1
Weslaco, TX  78599

Beds: 3.0
Baths: 2.0
Sq Ft: 1,150
Lot: 9,200 sf
Apartment Map
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$1,100

Listed 2026-01-11

4718 N Ebony St Apt 3
Pharr, TX  78577

Beds: 3.0
Baths: 2.0
Sq Ft: 1,040
Lot: 21,998 sf
Apartment Map
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$1,100

Listed 2026-01-16

4718 N Ebony St Apt 4
Pharr, TX  78577

Beds: 3.0
Baths: 2.0
Sq Ft: 1,040
Lot: 21,998 sf
Apartment Map
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$1,100

Listed 2026-01-12

4718 N Ebony St Apt 2
Pharr, TX  78577

Beds: 3.0
Baths: 2.0
Sq Ft: 1,040
Lot: 21,998 sf
Apartment Map
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$1,000

Listed 2025-06-12

901 E Yuma Ave Apt 1901
McAllen, TX  78503

Beds: 2.0
Baths: 2.0
Sq Ft: 900
Condos Map
View Full Details