Florence Murphy Sheffer
Real Estate Agent (Salesperson)
Santa Rosa - CA

The foundation of this real estate practice is a steadfast dedication to prioritizing client needs above all else.

With a deep appreciation for the trust clients place in her, she is committed to guiding them through the often demanding yet ultimately fulfilling journey of buying or selling a home. Numerous clients have generously provided testimonials, which she is pleased to share upon request.

Her real estate career commenced in 2006, coinciding with a significant downturn in the market, which presented unique challenges. Despite these obstacles, she has successfully cultivated a flourishing business in Sonoma County.

Prior to her real estate endeavors, she spent a decade in retail merchandising, culminating in a senior executive role at Macy’s California, where she managed purchasing for 54 stores across the West Coast. In 1992, she transitioned to Meyer Corporation, the largest cookware company in the United States, serving as marketing director for 15 years. In this capacity, she also acted as the company spokesperson and communications manager, overseeing public relations, crisis management, and culinary contract negotiations.

For 27 years, she and her husband have actively invested in Northern California real estate, cherishing their ownership of four properties. This personal interest in real estate led her to obtain her license in 2006, where she quickly identified a strong alignment between her skills and the demands of the industry. Clients benefit from her extensive experience in negotiation, problem-solving, marketing, and communication.