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Florence Murphy Sheffer

Florence Murphy Sheffer
Real Estate Agent (Salesperson)
Santa Rosa CA

Salesperson (CA: 01737673)

20 years experience

REALTOR® 1 Active Listings Serves Sonoma County, CA
View on Realtor.com

Contact Information

Brokerage
Coldwell Banker Realty

Office Website
Office Address
600 Bicentennial Way Ste 100
Santa Rosa, CA  95403
(Sonoma County)
Office Phone
707-527-8567
Office Fax
Mobile
707-483-5439
Email
m***@***************.com
Show Email for $5

Service Areas

Rohnert Park: CA Glen Ellen: CA Petaluma: CA Santa Rosa: CA Fulton: CA Larkfield: CA Larkfield-Wikiup: CA Windsor: CA Healdsburg: CA

About Florence Sheffer

The foundation of this real estate practice is a steadfast dedication to prioritizing client needs above all else.

With a deep appreciation for the trust clients place in her, she is committed to guiding them through the often demanding yet ultimately fulfilling journey of buying or selling a home. Numerous clients have generously provided testimonials, which she is pleased to share upon request.

Her real estate career commenced in 2006, coinciding with a significant downturn in the market, which presented unique challenges. Despite these obstacles, she has successfully cultivated a flourishing business in Sonoma County.

Prior to her real estate endeavors, she spent a decade in retail merchandising, culminating in a senior executive role at Macy’s California, where she managed purchasing for 54 stores across the West Coast. In 1992, she transitioned to Meyer Corporation, the largest cookware company in the United States, serving as marketing director for 15 years. In this capacity, she also acted as the company spokesperson and communications manager, overseeing public relations, crisis management, and culinary contract negotiations.

For 27 years, she and her husband have actively invested in Northern California real estate, cherishing their ownership of four properties. This personal interest in real estate led her to obtain her license in 2006, where she quickly identified a strong alignment between her skills and the demands of the industry. Clients benefit from her extensive experience in negotiation, problem-solving, marketing, and communication.

Sonoma County, CA Real Estate Market Analysis (Single Family Homes)

$1,477,212
Avg. Listing Price
From Florence's portfolio
3.3 / 2.7
Avg. Beds/Baths
Typical property size
2,204 sf
Avg. Square Footage
Interior living space
1069
Active Listings
Current inventory

Sonoma County's real estate market represents one of California's most dynamic and geographically diverse property landscapes, where world-renowned wine country estates meet coastal retreats and suburban family neighborhoods. With 2,847 total actively licensed agents serving the region, this market reflects both the area's prestigious reputation and its complex mix of luxury vacation properties, agricultural land, and traditional residential communities stretching from the Pacific Coast to inland valleys.

The market's sophistication is evident in its comprehensive agent network, with all 2,847 licensed professionals maintaining email connectivity, demonstrating the tech-savvy approach required to serve clients in this high-value, information-intensive market. This complete digital coverage reflects the modern demands of buyers and sellers who often include affluent out-of-area purchasers, international investors, and discerning locals navigating property transactions that frequently involve unique zoning considerations, vineyard rights, or coastal regulations.

Major Sonoma County, California Real Estate Markets

Santa Rosa dominates as the county's largest city and primary real estate hub, offering everything from historic downtown condos to sprawling suburban developments in areas like Fountaingrove and Bennett Valley. The city's recovery and rebuilding following recent wildfire challenges has created unique market dynamics, with new construction commanding premium prices while established neighborhoods show varied recovery patterns. Petaluma and Rohnert Park serve as important secondary markets, attracting families and commuters with more accessible price points and strong school districts.

The coastal corridor, anchored by Bodega Bay and Jenner, operates as a distinct luxury market focused on vacation homes and investment properties, where oceanfront parcels and coastal ridge properties command millions. Meanwhile, the wine country towns of Healdsburg, Sonoma, and Glen Ellen represent some of California's most exclusive rural residential markets, where vineyard estates and custom homes blend agricultural heritage with luxury amenities, often attracting buyers from San Francisco's tech and finance sectors.

Market Dynamics and Geographic Complexity

Sonoma County's real estate market operates across dramatically different price tiers and property types, from $500,000 starter homes in inland communities to $20+ million vineyard estates in premium appellations. This diversity creates complex cross-market dynamics where coastal property trends may not correlate with wine country patterns, and Santa Rosa's urban market operates independently of rural agricultural sales, requiring agents to develop specialized expertise in multiple market segments.

Seasonal patterns significantly influence market activity, with spring and summer months driving peak sales in wine country and coastal areas as buyers from warmer climates seek Sonoma's temperate weather and lifestyle amenities. The market also experiences unique pressures from wildfire risk assessments, with properties in certain zones facing specialized insurance requirements and disclosure obligations that create additional complexity for transactions and ongoing market valuations.

Why Businesses Need Sonoma County, California Agent Contact Data

Real estate service providers targeting Sonoma County's market require comprehensive agent contact information to effectively reach professionals handling high-value transactions across diverse property types. With agents specializing in everything from vineyard sales to coastal luxury properties, businesses offering specialized services like agricultural appraisals, luxury home staging, or wildfire mitigation consulting need direct access to relevant agent networks to build referral relationships and market their expertise effectively.

The complete email coverage among all 2,847 licensed agents enables efficient digital marketing campaigns and professional outreach, particularly valuable given the county's geographic spread and the tendency for agents to specialize in specific regions or property types. Mortgage lenders, insurance providers, property management companies, and construction services can leverage this comprehensive contact data to build targeted relationships with agents whose client bases align with their service offerings.

Current Property Listings

As of 1/15/2026, Florence Sheffer has 1 property for sale in Santa Rosa and surrounding areas.

$610,000

Listed 2026-01-13

828 Colorado Blvd
Santa Rosa, CA  95405

Beds: 3.0
Baths: 1.0
Sq Ft: 956
Lot: 6,482 sf
Single Family Map
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Current Property Rentals

Florence Sheffer currently has no rental properties available in Santa Rosa and surrounding areas. Check back later.