Broker (TX: 0240542)
48 years experience
McLennan County, Texas represents a dynamic real estate market anchored by Waco's remarkable transformation from a sleepy college town into a nationally recognized destination. The county's 1,024 actively licensed real estate agents reflect the growing complexity and opportunity within this Central Texas market, where traditional ranch properties meet modern suburban developments and historic downtown revitalization projects.
What makes McLennan County particularly intriguing is its blend of educational institution stability, thanks to Baylor University, combined with the unexpected tourism boom sparked by Magnolia Market and the broader "Fixer Upper" phenomenon. This unique combination has created multiple market segments, from luxury lakefront properties along Lake Waco to affordable starter homes in emerging neighborhoods, all served by a professional network of 1,024 agents with complete email connectivity.
Waco dominates the county's real estate activity, but the market extends far beyond the city limits into communities like Hewitt, Woodway, Robinson, and China Spring. Each area offers distinct characteristics: Woodway attracts luxury buyers with its country club lifestyle, while Hewitt appeals to families seeking excellent schools and newer construction. The rural areas around Mart, West, and Crawford provide opportunities for those seeking acreage and agricultural properties.
Lake Waco's shoreline communities have experienced unprecedented growth, with waterfront properties commanding premium prices that would have seemed impossible just a decade ago. Meanwhile, historic neighborhoods near downtown Waco continue their renaissance, attracting investors and young professionals drawn to walkable urban living. This geographic diversity requires agents who understand everything from rural land valuations to urban condo conversions.
McLennan County's real estate market operates on multiple levels simultaneously. The county experiences steady demand from Baylor University faculty and staff, seasonal fluctuations driven by tourism, and ongoing population growth as Austin and Dallas residents seek more affordable alternatives. Properties can range from $50,000 fixer-uppers to multi-million dollar estates, creating opportunities across all price points and buyer demographics.
What surprises many outsiders is the market's resilience and growth trajectory despite being located between major metropolitan areas rather than within one. The combination of relatively low property taxes, diverse economic base, and improved infrastructure has created sustained appreciation rates that often outpace state averages. This complexity demands agents who understand both local nuances and broader regional trends.
Service providers, from mortgage brokers to home inspectors, find McLennan County's 1,024 agents represent an ideal target market due to the county's transaction volume and agent accessibility. Unlike oversaturated metropolitan markets, McLennan County agents often welcome partnerships with quality vendors, creating opportunities for businesses that can demonstrate genuine value and local market understanding.
The complete email coverage among licensed agents facilitates direct marketing campaigns and relationship building initiatives. Companies offering everything from title services to landscaping can efficiently reach decision-makers who influence significant real estate transactions across diverse property types and price ranges, making McLennan County an attractive market for business development focused on real estate professionals.
As of 2/13/2026, Fran Good has 1 property for sale in Waco and surrounding areas.
$385,000
Listed 2025-09-08
Fran Good currently has no rental properties available in Waco and surrounding areas. Check back later.