Broker-in-Charge (SC: 97693)
10 years experience
Horry County, South Carolina stands as one of the most dynamic and rapidly evolving real estate markets along the Eastern Seaboard, driven by its unique position as both a premier vacation destination and an increasingly attractive permanent residence location. The Grand Strand region has experienced unprecedented growth over the past decade, with property values fluctuating dramatically based on proximity to the coast and seasonal demand patterns that create distinct micro-markets within the county.
With 4,932 total actively licensed agents serving this coastal market, Horry County maintains one of the highest agent-to-population ratios in South Carolina, reflecting the intense competition and high transaction volume that characterizes this tourism-dependent economy. Remarkably, all 4,932 agents maintain email contact information, indicating a tech-savvy professional community that has fully embraced digital marketing and communication strategies essential for success in today's real estate landscape.
Myrtle Beach dominates the county's real estate activity, serving as the epicenter for both vacation rental investments and primary residence sales, while North Myrtle Beach has emerged as a premium market commanding higher price points for oceanfront properties. Conway, the county seat, represents the most stable residential market with traditional single-family homes appealing to year-round residents, while Surfside Beach and Garden City offer more affordable coastal alternatives that attract first-time beach property buyers.
The western portions of Horry County, including areas around Aynor and Loris, have experienced surprising growth as buyers seek larger lots and rural settings while maintaining reasonable commuting distance to coastal employment centers. These inland markets offer dramatically different price points and buyer demographics, creating distinct specialty niches that require agents with deep local knowledge to navigate effectively.
Horry County's real estate market operates on multiple seasonal cycles, with peak buying activity occurring during spring and early summer months when northern buyers visit and fall in love with the area, while winter months see increased activity from retirees making permanent relocations. The market's complexity is further amplified by varying flood insurance requirements, HOA restrictions in resort communities, and short-term rental regulations that differ significantly between municipalities within the county.
Investment properties comprise an unusually high percentage of transactions, with many buyers purchasing condos and beach houses specifically for rental income generation, creating a sophisticated investor market that demands agents with expertise in cash flow analysis and rental market trends. This investor focus has also led to rapid appreciation in certain submarkets, particularly those with favorable short-term rental zoning.
Real estate service providers, from mortgage lenders to home inspectors, find Horry County's high agent density creates exceptional networking opportunities, but only for businesses that can efficiently reach and maintain relationships with the county's 4,932 licensed professionals. Insurance companies particularly benefit from direct agent contact, given the complex flood and hurricane coverage requirements that create ongoing educational and cross-referral opportunities throughout the year.
Technology companies and real estate marketing services discover that Horry County agents represent early adopters of digital tools and platforms, making this market an ideal testing ground for new products while providing access to agents who influence buying decisions in other South Carolina coastal markets. The universal email accessibility among all licensed agents eliminates communication barriers and enables sophisticated drip marketing campaigns that can be precisely targeted to specific geographic specialties within the county.
As of 2/17/2026, Guy Santiago has 2 properties for sale in Myrtle Beach and surrounding areas.
$285,000
Listed 2025-11-04
$459,000
Listed 2026-01-07
Guy Santiago currently has no rental properties available in Myrtle Beach and surrounding areas. Check back later.