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James E Farley

James E Farley
Real Estate Agent (Principal Broker)
Pendleton OR

Principal Broker (OR: 910300054)

35 years experience

REALTOR® 16 Active Listings Serves Umatilla County, OR
View on Realtor.com

Contact Information

Brokerage
Coldwell Banker Farley Company
Office Address
37 Se Dorion St
Pendleton, OR  97801
(Umatilla County)
Office Phone
541-276-0021
Office Fax
Mobile
541-969-9539
Email
j**@********.net
Show Email for $5

Service Areas

Mission: OR Tutuilla: OR Pendleton: OR Gopher Flats: OR Pilot Rock: OR Kirkpatrick: OR Cayuse: OR Riverside: OR Athena: OR Echo: OR Helix: OR Umatilla: OR Hermiston: OR Meacham: OR Milton-Freewater: OR Milton Frwtr: OR Umapine: OR Weston: OR

About James Farley

**Jef Farley, GRI**

Jef Farley is a seasoned real estate professional with deep roots in Eastern Oregon, specifically in the Pendleton, Athena, Weston, Adams, and Pilot Rock areas. Having been born and raised in Pendleton, he possesses an intimate understanding of the local market and community dynamics.

For Jef, life in Pendleton is defined by its vibrant community and the unique lifestyle that Eastern Oregon offers. The region boasts a favorable climate and a wealth of outdoor recreational opportunities, making it an ideal place for both residents and visitors.

Strategically situated in the Pacific Northwest, Pendleton provides convenient access to major metropolitan areas, as well as diverse natural landscapes, including deserts, mountains, rivers, and lakes—all within a three-hour drive.

As the Owner/Broker of Coldwell Banker Whitney & Associates, Jef leverages his extensive knowledge of the local economy and real estate market to identify opportunities for his clients in Eastern Oregon. His commitment to service is further demonstrated through his active involvement in professional organizations, including membership in Rotary and the Oregon Real Estate Board from 2011 to 2019, as well as participation in Brainstormers since 2007.

Jef's professional achievements include several prestigious awards, such as the Coldwell Banker Sterling Society Award, the Coldwell Banker President's Circle Award, and the Coldwell Banker International Diamond Society Award. He was honored as the Realtor of the Year by the Umatilla County Board of Realtors in both 1999 and 2018.

He holds a Bachelor of Science degree in Business Finance with an emphasis in Real Estate from the University of Montana and has served as President of the Umatilla County Board of Realtors in 1996, 2002, 2006, and 2018.

Umatilla County, OR Real Estate Market Analysis (Single Family Homes)

$390,027
Avg. Listing Price
From James's portfolio
3.3 / 2.1
Avg. Beds/Baths
Typical property size
1,819 sf
Avg. Square Footage
Interior living space
327
Active Listings
Current inventory

Umatilla County's real estate market reflects the unique character of eastern Oregon, where agricultural heritage meets modern economic diversification. With 101 actively licensed agents serving the region, this market demonstrates a healthy agent-to-population ratio that ensures personalized service while maintaining competitive dynamics. The county's strategic location along major transportation corridors and its proximity to the Columbia River create distinctive opportunities for both residential and commercial real estate ventures.

What makes Umatilla County particularly intriguing is its blend of rural charm and industrial growth potential. The presence of renewable energy projects, particularly wind farms, has attracted new residents and investors, while traditional farming communities continue to anchor the local economy. This duality creates a complex market where agricultural land values intersect with residential development pressures, offering savvy investors multiple entry points into the regional real estate landscape.

Major Umatilla County, Oregon Real Estate Markets

Pendleton stands as the county seat and largest city, driving much of the residential and commercial activity with its famous rodeo heritage and growing tourism sector. The city's historic downtown revitalization efforts have sparked renewed interest in both residential and commercial properties, while nearby Hermiston has emerged as a significant agricultural hub with substantial industrial development. Milton-Freewater, positioned in the county's wine-growing region, represents another key market where vineyard properties and rural residential developments command premium pricing.

The smaller communities of Pilot Rock, Athena, and Weston each contribute distinct market segments, from ranch properties to family homes serving the agricultural workforce. Echo and Stanfield offer more affordable housing options while maintaining access to larger employment centers, creating commuter-friendly markets that appeal to buyers seeking rural lifestyles without sacrificing economic opportunities.

Market Dynamics and Geographic Complexity

Umatilla County's real estate market operates on seasonal rhythms tied closely to agricultural cycles and recreational tourism patterns. Spring and summer months typically see increased activity as farming operations expand and outdoor recreation draws visitors considering permanent relocation. The county's diverse geography, from river bottomland to rolling wheat fields and forested foothills, creates distinct micro-markets with varying appreciation rates and buyer demographics.

Transportation infrastructure plays a crucial role in property values, with proximity to Interstate 84 and major rail lines significantly influencing commercial and industrial real estate demand. The county's position as a logistics hub for regional distribution has created unexpected opportunities in warehouse and freight facilities, while residential markets benefit from the employment stability these industries provide.

Why Businesses Need Umatilla County, Oregon Agent Contact Data

The complete contact database of all 101 licensed agents provides invaluable market intelligence for lenders, insurance companies, and service providers targeting this specialized regional market. Unlike urban markets where agents may specialize narrowly, Umatilla County's professionals typically handle diverse property types, making each agent contact a gateway to multiple market segments from agricultural land to residential developments.

Having email access to every licensed agent enables efficient market research, referral network development, and targeted service offerings that acknowledge the county's unique blend of agricultural, residential, and emerging industrial real estate needs. This comprehensive contact data becomes particularly valuable for businesses seeking to establish relationships in a market where personal connections and local expertise drive transaction success.

Current Property Listings

As of 2/17/2026, James Farley has 16 properties for sale in Pendleton and surrounding areas. These are the top 10 listings.

$318,000

Listed 2026-01-14

105 Columbia St
Helix, OR  97835

Beds: 2.0
Baths: 2.0
Sq Ft: 1,377
Lot: 16,117 sf
Mobile Map
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$522,600

Listed 2025-04-28

Gerone St
Echo, OR  97826

Beds:
Baths:
Sq Ft:
Lot: 379,408 sf
Land Map
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$17,500

Listed 2023-04-12

802 N Main St
Pendleton, OR  97801

Beds:
Baths:
Sq Ft:
Lot: 5,663 sf
Land Map
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$17,500

Listed 2023-04-12

732 N Main St
Pendleton, OR  97801

Beds:
Baths:
Sq Ft:
Lot: 6,534 sf
Land Map
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$17,500

Listed 2023-04-12

736 N Main St
Pendleton, OR  97801

Beds:
Baths:
Sq Ft:
Lot: 5,663 sf
Land Map
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$17,500

Listed 2023-04-12

740 N Main St
Pendleton, OR  97801

Beds:
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Lot: 6,534 sf
Land Map
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$17,500

Listed 2023-04-12

628 N Main St
Pendleton, OR  97801

Beds:
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Sq Ft:
Lot: 7,841 sf
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$17,500

Listed 2023-04-12

744 N Main St
Pendleton, OR  97801

Beds:
Baths:
Sq Ft:
Lot: 9,148 sf
Land Map
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$17,500

Listed 2023-04-12

722 N Main St
Pendleton, OR  97801

Beds:
Baths:
Sq Ft:
Lot: 6,534 sf
Land Map
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$215,000

Listed 2025-12-10

3014 SW Kirk Ave
Pendleton, OR  97801

Beds: 2.0
Baths: 1.0
Sq Ft: 770
Lot: 7,405 sf
Single Family Map
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Current Property Rentals

James Farley currently has no rental properties available in Pendleton and surrounding areas. Check back later.