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Jana L Lutz

Jana L Lutz
Real Estate Agent (Broker Sales)
Lakeland FL

Broker Sales (FL: 3266296)

14 years experience

REALTOR® 3 Active Listings Serves Polk County, FL
View on Realtor.com

Contact Information

Brokerage
Coldwell Banker Realty

Office Website
Office Address
3003 S Florida Av
Lakeland, FL  33803
(Polk County)
Office Phone
863-687-2233
Office Fax
863-688-6156
Mobile
863-687-2233
Email
jana*****@************.com
Show Email for $5

Service Areas

Lakeland: FL Kathleen: FL Medulla: FL Willow Oak: FL Highland City: FL Lakeland Highlands: FL Bartow: FL

About Jana Lutz

Jana, a Minnesota native, has been captivated by Florida since her first visit in the 1990s. This passion ultimately led her to make the Sunshine State her permanent home in 2012. Alongside her husband Thomas, a Florida native and Stetson University alumnus, Jana has chosen to establish their life together in South Lakeland.

Jana embarked on her real estate journey in Placida, Florida, in early 2012, where she joined the Tall Pines sales team, focusing on marketing Gulf and Bay condominiums and homes. Over the next two and a half years, she refined her skills and expertise, preparing for a transition to a larger firm. In 2013, she was welcomed into Coldwell Banker’s Premier office, located in the heart of Lakeland.

At Coldwell Banker, the longest-serving real estate office in Lakeland, Jana is dedicated to providing exceptional service to her clients. She prioritizes delivering a comprehensive, one-stop real estate experience that exceeds expectations for both buyers and sellers.

Jana has developed a distinctive marketing strategy that effectively highlights her clients' properties. By collaborating with top-tier photographers and videographers, she ensures each listing is presented in the best possible light. Her strong communication skills and adept use of technology enhance her ability to understand and meet her clients' needs throughout the buying and selling process.

Her real estate expertise encompasses a deep understanding of Lakeland’s diverse neighborhoods, as well as a specialization in property sales and listings throughout the greater Lakeland area. Jana’s innovative approach and commitment to leveraging the latest technologies provide significant advantages for her clients as they navigate the real estate market. She eagerly anticipates the opportunity to assist new buyers in discovering the charm of one of Florida’s oldest cities.

Polk County, FL Real Estate Market Analysis (Single Family Homes)

$390,008
Avg. Listing Price
From Jana's portfolio
3.7 / 2.6
Avg. Beds/Baths
Typical property size
2,024 sf
Avg. Square Footage
Interior living space
7566
Active Listings
Current inventory

Polk County, Florida represents one of the state's most dynamic and rapidly evolving real estate markets, strategically positioned between Tampa and Orlando in the heart of Central Florida. This inland county has experienced remarkable growth over the past decade, driven by its affordability compared to coastal markets, proximity to major employment centers, and the influx of residents seeking more space and value for their housing dollars.

With 10,417 total actively licensed agents serving the market, Polk County demonstrates the robust professional infrastructure needed to handle its expanding real estate activity. What's particularly noteworthy is that all 10,417 agents maintain email contact information, reflecting the market's tech-savvy approach and accessibility for digital communications—a crucial factor in today's fast-paced real estate environment.

Major Polk County, Florida Real Estate Markets

Lakeland serves as the county seat and largest city, anchoring the northern portion of Polk County with a diverse mix of historic neighborhoods, new developments, and commercial properties. Winter Haven, famous for its chain of lakes and as the former home of Cypress Gardens, attracts buyers seeking waterfront properties and recreational amenities. Other significant markets include Bartow, Haines City, and Lake Wales, each offering distinct characteristics from rural estates to family-friendly subdivisions.

The eastern corridor, particularly around Haines City and Davenport, has become a hotbed for vacation rental investments due to its proximity to Disney World and other Orlando attractions. Meanwhile, the western communities like Mulberry and Plant City benefit from their access to Tampa's job market while maintaining small-town charm and agricultural heritage that appeals to buyers seeking authentic Florida living.

Market Dynamics and Geographic Complexity

Polk County's real estate landscape is characterized by dramatic price variations across relatively short distances, with lakefront properties commanding premium prices while inland agricultural areas remain surprisingly affordable. The county's 1,874 square miles encompass everything from luxury gated communities around pristine lakes to working cattle ranches, creating micro-markets that require specialized local knowledge to navigate effectively.

Population growth has consistently outpaced the state average, with new residents drawn by lower property taxes, no state income tax, and housing costs that can be 20-30% below comparable properties in Tampa or Orlando metro areas. This growth has created both opportunities and challenges, with inventory remaining tight in desirable areas while new construction struggles to keep pace with demand.

Why Businesses Need Polk County, Florida Agent Contact Data

For mortgage lenders, title companies, and real estate service providers, having direct access to all 10,417 licensed agents in Polk County creates immediate competitive advantages in this high-growth market. The complete email database enables targeted marketing campaigns for new loan products, closing services, or professional development opportunities, while the comprehensive coverage ensures no potential business relationships are overlooked in this fragmented but lucrative market.

Property investors, developers, and contractors particularly benefit from comprehensive agent contact data because Polk County's diverse geography means deals and opportunities are distributed across dozens of smaller communities rather than concentrated in one major city. Building relationships with agents who specialize in everything from downtown Lakeland condos to Haines City vacation rentals to Lake Wales historic properties requires systematic outreach that only complete contact databases can facilitate effectively.

Current Property Listings

As of 2/11/2026, Jana Lutz has 3 properties for sale in Lakeland and surrounding areas.

$344,900

Listed 2025-05-27

143 Alfani St
Davenport, FL  33896

Beds: 4.0
Baths: 2.5
Sq Ft: 2,837
Lot: 5,663 sf
Single Family Map
View Full Details

$199,900

Listed 2026-02-10

829 N Lake Ave
Lakeland, FL  33801

Beds: 3.0
Baths: 2.0
Sq Ft: 1,108
Lot: 8,712 sf
Single Family Map
View Full Details

$144,900

Listed 2025-12-20

276 18th St NE
Winter Haven, FL  33881

Beds: 3.0
Baths: 2.0
Sq Ft: 1,218
Lot: 7,405 sf
Single Family Map
View Full Details

$675,000

Listed 2025-12-05

360 Oak Landing Dr
Mulberry, FL  33860

Beds: 6.0
Baths: 4.5
Sq Ft: 4,298
Lot: 10,454 sf
Single Family Map
View Full Details

Current Property Rentals

Jana Lutz currently has no rental properties available in Lakeland and surrounding areas. Check back later.