Jessica L Wallace
Real Estate Agent (Salesperson)
Santa Cruz - CA

Jessica Wallace, a dedicated agent with Coldwell Banker Realty, brings a wealth of knowledge to the real estate sector, having been immersed in the industry from a young age. Her deep understanding of market fluctuations, property valuation trends, and the critical importance of exceptional client service sets her apart. Jessica is a resourceful and empathetic problem-solver, adept at transforming what can often be a daunting experience into a straightforward, enjoyable, and profitable journey for buyers and sellers in Santa Cruz County.

Her comprehensive listing strategy guides clients through every stage, from preparing homes for sale to executing extensive marketing campaigns and ensuring a successful closing. Jessica emphasizes the significance of staging to maximize a property's appeal, recognizing that thoughtful touches—such as fresh paint, furniture arrangement, and design elements—can significantly impact buyer interest. When repairs or enhancements are necessary, she leverages her extensive network of contractors, vendors, and landscapers to highlight a home's strengths while boosting its market value.

Once a property is ready for viewing, Jessica initiates a dynamic social media marketing campaign, featuring captivating photography and innovative video content. Her negotiation skills are another asset; as a trusted advocate, she prioritizes her clients' interests, particularly in competitive bidding situations.

For buyers, Jessica provides tailored attention, understanding that purchasing a home is a pivotal life event. She listens attentively, clarifies all aspects of the process, and diligently manages timelines and paperwork. Utilizing her in-depth community knowledge and the latest technological tools, she analyzes the market to identify homes that align with her clients' desired features, sizes, locations, and amenities. Jessica is further supported by her licensed assistant, Krissy Kroleski, who is readily available to address any questions and ensure a seamless process.

Raised in Santa Cruz, Jessica earned her BA in Art History and Spanish from UC Davis before obtaining her real estate license in 2004. Her experiences, including studying abroad at the University of Granada, working as a tour guide in Rome, and living in Argentina, have fueled her passion for architecture, language, and culture. Now a well-respected real estate professional, Jessica actively engages with her community, participating in local school and sports events with her daughter.

Clients value Jessica's expert insights as they navigate the complexities of a competitive market. With Jessica Wallace as their partner, clients can be confident that their housing needs are in the most capable hands.