Broker (NC: 144082)
33 years experience
Harnett County's real estate market represents one of North Carolina's most dynamic growth corridors, strategically positioned between the Research Triangle and Fort Bragg military installation. This unique geographic advantage has transformed the county from a predominantly rural area into a sought-after destination for families seeking affordability without sacrificing accessibility to major employment centers. The market benefits from consistent population growth driven by military families, Triangle-area commuters, and retirees attracted to the county's lower cost of living.
With 373 total actively licensed agents serving the county, Harnett County maintains a robust real estate professional network that reflects the market's increasing sophistication. What makes this figure particularly noteworthy is that all 373 agents maintain email contact information, indicating a tech-savvy professional community well-equipped to serve modern buyers and sellers. This level of digital connectivity suggests agents who understand today's fast-paced real estate environment where instant communication often determines deal success.
Lillington, the county seat, anchors the market with historic charm and government employment opportunities, while Angier has emerged as a hot spot for Triangle commuters seeking newer construction at competitive prices. Dunn continues to attract buyers interested in small-town living with access to major highways, and the Spring Lake area benefits significantly from its proximity to Fort Bragg, creating a steady stream of military-related transactions. Each of these markets displays distinct characteristics, from Lillington's established neighborhoods to Angier's rapid suburban expansion.
The county's western regions, including areas around Coats and Benson, have experienced surprising growth as buyers discover affordable land for custom homes within commuting distance of Raleigh. Meanwhile, the eastern portions near the Cumberland County line continue to serve military families, creating a unique dual-market dynamic where civilian and military housing needs intersect. This geographic diversity requires agents with specialized knowledge of everything from rural property regulations to military relocation timelines.
Harnett County's real estate landscape is characterized by dramatic price variations across relatively short distances, with properties near Triangle employment centers commanding premium prices while rural acreage remains surprisingly affordable. The market experiences unusual seasonality patterns due to military deployment schedules and the proximity to major universities, creating opportunities for savvy investors and challenges for traditional residential agents. Recent years have seen increased competition for quality listings, pushing many agents to develop niche specializations.
The county's rapid infrastructure development, including highway improvements and new commercial centers, continuously reshapes property values and buyer preferences. Areas that were considered remote just five years ago now feature in mainstream buyer searches, while traditional town centers have had to adapt to changing demographics and shopping patterns. This constant evolution requires agents who stay current with development plans and zoning changes that can dramatically impact property values.
Financial services companies find Harnett County agent networks particularly valuable due to the county's diverse financing needs, from VA loans for military buyers to agricultural property financing for rural land purchases. Marketing companies can leverage agent contacts to reach specific demographic segments, whether targeting first-time homebuyers in growing suburban areas or affluent Triangle commuters seeking luxury properties. The complete email coverage among all 373 agents ensures marketing campaigns can achieve comprehensive market penetration.
Property service providers, from home inspectors to landscaping companies, rely on agent relationships to build referral networks across the county's varied geographic markets. Insurance companies particularly benefit from these connections given the county's exposure to both military housing needs and rural property risks that require specialized coverage options. The agent network's digital connectivity facilitates rapid communication essential for time-sensitive business opportunities in this fast-moving market.
As of 1/31/2026, Joelle Poole has 3 properties for sale in Lillington and surrounding areas.
$529,000
Listed 2026-01-03
$160,000
Listed 2024-07-10
$319,000
Listed 2025-08-20
Joelle Poole currently has no rental properties available in Lillington and surrounding areas. Check back later.