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Lance Cory Frank

Lance Cory Frank
Real Estate Agent (Broker)
Indian Wells - CA

Broker (CA: 01785371)

20 years experience

REALTOR® 1 Active Listings Serves Riverside County, CA
View on Realtor.com

About Lance Frank

Lance Frank began his journey in the Coachella Valley in late 1989, initially serving as a manager for a Fortune 500 consumer electronics retailer in Palm Springs and later in Palm Desert. The 1990s marked a significant technological boom, during which he assisted a diverse clientele, from hospitality professionals to Hollywood stars, in integrating cutting-edge technology into their lives. However, when his company transitioned to a computerized inventory and staffing system, Lance found that his ability to connect with customers diminished. Recognizing the pitfalls of excessive reliance on technology, he chose to leave the company, a decision that proved prescient when it subsequently went out of business.

Inspired by his own successful experiences in real estate, Lance transitioned to a full-time career as a Realtor, where he could maintain direct accountability to his clients. He obtained his real estate license with Tarbell Realtors in 2006 and became a full Broker in 2008. Although he had the option to establish his own firm, he opted to remain with the esteemed Southern California brand, which was later acquired by Berkshire Hathaway in 2019, further enhancing its global presence.

Lance is an active member of the National, State, and California Desert Association of Realtors, which plays a pivotal role in the Greater Palm Springs area. Since 2017, he has contributed to various committees, including Government Affairs, MLS, and Grievance. Additionally, he is involved with The World Affairs Council of The Desert and The Mended Hearts support group.

While Lance utilizes technology in his real estate practice, his true strength lies in his ability to leverage it alongside his deep understanding of the local market, transaction processes, negotiation tactics, and marketing strategies. His commitment to delivering exceptional service is rooted in principles of care, loyalty, integrity, and honesty. He expects the same high standards from any service providers he recommends to his clients.

Lance’s ultimate goal is to ensure that his clients are so satisfied with his service that they feel confident referring him to two people they know who could also benefit from his expertise.

Riverside County, CA Real Estate Market Analysis (Single Family Homes)

$953,064
Avg. Listing Price
From Lance's portfolio
3.5 / 2.9
Avg. Beds/Baths
Typical property size
2,312 sf
Avg. Square Footage
Interior living space
9144
Active Listings
Current inventory

Riverside County stands as one of California's most dynamic and expansive real estate markets, stretching across 7,208 square miles from the desert communities of the Coachella Valley to the suburban corridors of the Inland Empire. With over 2.4 million residents, this diverse region has experienced remarkable growth over the past two decades, driven by its relative affordability compared to coastal California markets and its strategic position as a bedroom community for both Los Angeles and Orange County workers.

The county's real estate landscape is supported by 15,854 total actively licensed agents, with all 15,854 agents maintaining email connectivity for modern business communications. This substantial agent population reflects the market's complexity and the diverse needs of buyers and sellers across vastly different geographic and economic zones, from million-dollar desert resorts to first-time homebuyer communities in rapidly developing suburban areas.

Major Riverside County, California Real Estate Markets

The Inland Empire portion of Riverside County, anchored by the cities of Riverside, Corona, and Moreno Valley, represents the county's largest residential market segment. These communities have become increasingly attractive to families and young professionals seeking larger homes at more accessible price points, with Corona particularly noted for its highly-rated schools and proximity to major employment centers. Meanwhile, the Coachella Valley, encompassing Palm Springs, Palm Desert, Rancho Mirage, and Indio, operates as a distinct luxury and resort market with significant seasonal population fluctuations.

Emerging markets like Murrieta, Temecula, and Menifee in the southwestern portion of the county have experienced explosive growth, transforming from rural areas to master-planned communities within a generation. The Hemet and San Jacinto areas serve different demographics entirely, often attracting retirees and those seeking more affordable rural lifestyles. Each of these markets operates with distinct pricing structures, buyer profiles, and seasonal patterns that require specialized local expertise.

Market Dynamics and Geographic Complexity

Riverside County's real estate market exhibits fascinating micro-climates that can see price variations of hundreds of thousands of dollars within relatively short distances. The county's unique position as both a destination market for luxury resort properties and an affordability refuge for coastal California emigrants creates complex cross-currents in demand patterns. Seasonal fluctuations are particularly pronounced in desert communities, where winter months bring increased activity from snowbird buyers and vacation home purchasers.

Transportation infrastructure plays a crucial role in shaping market values throughout the county, with proximity to major freeways like the 91, 215, and 10 significantly impacting property desirability and pricing. The ongoing development of job centers within the county itself, particularly in logistics and healthcare sectors, is gradually reducing the region's dependence on commuter-driven demand while creating new local economic anchors that support sustained real estate growth.

Why Businesses Need Riverside County, California Agent Contact Data

The sheer scale and diversity of Riverside County's real estate market creates substantial opportunities for service providers, lenders, and technology companies seeking to connect with active real estate professionals. With nearly 16,000 licensed agents spread across such varied market conditions, businesses can target specific niches, from luxury resort specialists in the desert to volume-oriented agents serving first-time homebuyers in the Inland Empire suburbs.

Having comprehensive contact information for all active agents enables businesses to develop targeted marketing campaigns that acknowledge the unique characteristics of different market segments within the county. Whether promoting mortgage products suitable for different price points, marketing home services across diverse property types, or introducing technology solutions that address the communication challenges of such a geographically dispersed market, direct access to agent contact data provides the foundation for effective business development strategies.

Contact Information

Brokerage
Berkshire Hathaway Homeservices California Properties
Office Address
74-990 Hwy 111
Indian Wells, CA  92210
(Riverside County)
Office Phone
760-564-9575
Office Fax
Mobile
760-610-9282
Email
lancefrankbroker@************

Service Areas

Indian Wells: CA Palm Springs: CA North Palm Springs: CA Desert Hot Springs: CA Palm Desert: CA Indio: CA Chiriaco Summit: CA Vista Santa Rosa: CA La Quinta: CA Coachella: CA Desert Palms: CA Bermuda Dunes: CA Thousand Palms: CA

Current Property Listings

As of 1/31/2026, Lance Frank has 1 property for sale in Indian Wells and surrounding areas.

$548,900

Listed 2025-10-21

1992 Warwick St
San Jacinto, CA  92582

Beds: 5.0
Baths: 2.0
Sq Ft: 2,050
Lot: 7,405 sf
Single Family Map
View Full Details

Current Property Rentals

Lance Frank currently has no rental properties available in Indian Wells and surrounding areas. Check back later.