Lisa Jackson Heaney
Real Estate Agent (Salesperson)
Rancho Santa Margarita - CA

**Seller Representation Strategy**

The agent employs a comprehensive approach to effectively represent sellers in the real estate market.

1. **Network Utilization**: Leveraging established relationships with colleagues, industry professionals, and board members, the agent ensures that your property gains visibility among potential buyers.

2. **Valuation and Pricing Strategy**: The agent collaborates with you to assess your home's value and develop a pricing strategy that remains competitive and appealing to buyers.

3. **Online Exposure**: Your property will receive extensive online visibility, accompanied by weekly reports detailing viewer engagement. All inquiries will be addressed promptly, typically within one hour.

4. **Targeted Marketing**: The agent will identify the most likely buyer demographics and tailor marketing efforts to reach these specific groups effectively.

5. **Agent Follow-Up**: Weekly follow-ups will be conducted with all agents who have shown interest in your home, ensuring that no opportunity is overlooked.

6. **Negotiation Guidance**: The agent will provide expert advice throughout the negotiation process, including offers, counteroffers, and repair requests.

7. **Financing and Settlement Support**: With the assistance of affiliated escrow and title companies, the agent will guide you through financing and settlement services.

8. **Streamlined Sale Process**: To facilitate a smooth transaction, the agent will ensure all necessary disclosures are completed, recommend a home warranty, and secure a release from the buyer regarding monetary settlements for repairs.

9. **Proven Expertise**: Backed by over a century of experience, the agent offers stability, marketing expertise, and a wealth of knowledge in the real estate industry.

10. **Regular Communication**: The agent commits to weekly updates—or more frequently, if desired—on market activity that may impact the sale of your home, ensuring you remain informed throughout the process.