Broker/Salesperson (NJ: 0567613)
21 years experience
Union County, New Jersey represents one of the most dynamic and competitive real estate markets in the tri-state area, with 3,231 actively licensed agents serving a diverse portfolio of communities from Elizabeth to Westfield. This densely packed market benefits from its strategic location between New York City and Philadelphia, creating unique opportunities for both residential and commercial real estate professionals who understand the nuanced demands of suburban buyers seeking urban accessibility.
The market's intensity becomes clear when considering that all 3,231 licensed agents maintain active email contacts, indicating a highly engaged professional community that relies heavily on digital communication and lead generation. This level of connectivity reflects the fast-paced nature of Union County transactions, where properties often move quickly due to the area's proximity to major employment centers and transportation hubs.
The county's real estate landscape divides into distinct market segments, with affluent communities like Summit, Westfield, and Cranford commanding premium prices for their excellent school districts and historic charm. Meanwhile, Elizabeth and Plainfield offer more accessible entry points for first-time buyers and investors, creating diverse opportunities that require agents to master multiple market dynamics within a relatively compact geographic area.
Suburban towns like Scotch Plains, Fanwood, and Clark represent the sweet spot for many buyers, offering single-family homes with reasonable commutes to Manhattan via NJ Transit. These communities have seen surprising resilience in inventory turnover, with many properties receiving multiple offers despite broader market fluctuations, reflecting the enduring appeal of Union County's suburban lifestyle combined with urban convenience.
Union County's real estate market operates with fascinating micro-variations, where home values can shift dramatically within just a few miles due to school district boundaries, proximity to train stations, and local amenities. Agents specializing in towns like Berkeley Heights or New Providence often develop hyper-local expertise that proves invaluable for clients navigating these subtle but significant differences in community character and investment potential.
The market's complexity extends beyond residential sales, encompassing a robust rental market in Elizabeth and Union City, commercial opportunities along major corridors, and a surprising amount of new construction and renovation activity in established neighborhoods. This diversity means successful agents often cultivate multiple specialties or collaborate extensively with colleagues who complement their expertise.
Service providers targeting Union County's real estate professionals gain access to a concentrated, tech-savvy market where agents handle high transaction volumes and value efficiency-enhancing tools and services. From mortgage brokers and home inspectors to marketing specialists and legal services, businesses can reach decision-makers who regularly evaluate new solutions to better serve their demanding client base.
The complete email accessibility across all 3,231 licensed agents creates exceptional opportunities for B2B companies to launch targeted campaigns, conduct market research, or introduce innovative products to a receptive professional audience. Given Union County's competitive environment, agents actively seek advantages that help them close deals faster and provide superior client experiences, making this market particularly responsive to relevant business solutions.
As of 2/13/2026, Lisa Kulback has 2 properties for sale in Summit and surrounding areas.
$1,150,000
Listed 2026-01-20
$1,150,000
Listed 2026-01-28
Lisa Kulback currently has no rental properties available in Summit and surrounding areas. Check back later.