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Lucero Latigo

Lucero Latigo
Real Estate Agent (Salesperson)
McAllen TX

Salesperson (TX: 0453186)

32 years experience

REALTOR® 6 Active Listings Serves Hidalgo County, TX
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Contact Information

Brokerage
Star Properties Real Estate L Greater McAllen Area

Office Website
Office Address
322 W Nolana Ave
McAllen, TX  78504
(Hidalgo County)
Office Phone
956-664-2121
Office Fax
Mobile
956-221-1100
Email
luce********@*****.com
Show Email for $5

Service Areas

McAllen: TX Edinburg: TX Linn: TX Lopezville: TX Doolittle: TX Muniz: TX Murillo: TX San Carlos: TX Faysville: TX Cesar Chavez: TX La Blanca: TX Granjeno: TX Hidalgo: TX Mission: TX Palmview: TX Abram: TX Palmview South: TX Perezville: TX Penitas: TX

About Lucero Latigo

With over 26 years of experience in the real estate industry, including 22 years with Star Properties, this agent possesses an in-depth understanding of the local market. Having grown up in the area, they have witnessed its evolution firsthand and have developed strong connections within the community on both sides of the border.

Dedicated to assisting families in finding their ideal homes, this agent is committed to identifying the perfect neighborhoods that align with their clients' lifestyles and preferences.

Hidalgo County, TX Real Estate Market Analysis (Single Family Homes)

$315,976
Avg. Listing Price
From Lucero's portfolio
3.4 / 2.6
Avg. Beds/Baths
Typical property size
1,956 sf
Avg. Square Footage
Interior living space
4130
Active Listings
Current inventory

Hidalgo County, Texas stands as the fastest-growing real estate market along the Rio Grande Valley, driven by cross-border commerce, manufacturing growth, and surprisingly affordable housing that attracts buyers from across the state. With 1,849 total actively licensed agents serving this dynamic border region, the county represents one of Texas's most culturally rich and economically diverse real estate landscapes, where bilingual expertise and cross-cultural competency define successful transactions.

What makes Hidalgo County particularly intriguing is its dual nature as both a gateway to international trade and a destination for domestic migration, creating unique pricing pressures and investment opportunities that savvy agents navigate daily. The fact that all 1,849 agents maintain email contact information reflects the tech-forward approach necessary to serve clients spanning multiple time zones, languages, and financing structures in this border economy.

Major Hidalgo County, Texas Real Estate Markets

McAllen anchors the county as the primary commercial and residential hub, featuring everything from luxury subdivisions near the country clubs to affordable starter homes that attract young families and retirees. Edinburg, home to the University of Texas Rio Grande Valley, drives a robust rental market alongside steady residential sales, while Mission and Pharr offer emerging opportunities in both residential development and commercial real estate tied to international logistics and manufacturing.

The smaller communities of Alamo, San Juan, and Weslaco each contribute distinct market characteristics, from Alamo's historic charm and agricultural heritage to Weslaco's growing appeal as a retirement destination. Donna and Mercedes represent the more affordable segments of the market, where first-time homebuyers and investors find opportunities that have become scarce in major Texas metros, creating a diverse portfolio of market conditions within a single county.

Market Dynamics and Geographic Complexity

Hidalgo County's proximity to the Mexican border creates fascinating market dynamics, including seasonal fluctuations tied to peso exchange rates, cross-border investment patterns, and unique financing challenges that require agents to understand both U.S. and international banking systems. The county experiences surprising price appreciation in certain corridors, particularly areas near new maquiladora developments and transportation infrastructure, while maintaining affordability that attracts buyers priced out of Austin, San Antonio, and Houston markets.

Agricultural land conversion represents another complexity, as traditional farming areas transition to residential and commercial development, requiring agents to navigate zoning changes, water rights, and soil conditions that don't factor into typical suburban transactions. The result is a market where local expertise becomes invaluable, and where agents must understand everything from irrigation systems to international trade agreements that influence property values.

Why Businesses Need Hidalgo County, Texas Agent Contact Data

Mortgage lenders, insurance companies, and financial services firms recognize Hidalgo County's unique position as a growth market requiring specialized expertise, making direct access to the county's 1,849 licensed agents essential for building referral networks and market penetration. The bilingual nature of most transactions and the complex financing often required for cross-border clients creates opportunities for businesses offering specialized services, from translation companies to international banking partners.

Home service providers, contractors, and real estate technology companies find Hidalgo County particularly receptive to innovation, as agents seek competitive advantages in serving diverse clientele across multiple market segments. The email accessibility of all active agents facilitates direct marketing campaigns, partnership development, and market research initiatives that would be difficult to execute through traditional advertising channels in this geographically dispersed and culturally complex market.

Current Property Listings

As of 2/13/2026, Lucero Latigo has 6 properties for sale in McAllen and surrounding areas.

$410,000

Listed 2025-06-17

3700 S Fairmont Ave
Pharr, TX  78577

Beds:
Baths:
Sq Ft: 4,524
Lot: 9,200 sf
Multi Family Map
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$276,000

Listed 2025-04-08

1004 Travis St
Mission, TX  78572

Beds:
Baths:
Sq Ft:
Lot: 20,360 sf
Land Map
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$220,000

Listed 2026-01-08

5808 N 3rd St
McAllen, TX  78504

Beds:
Baths:
Sq Ft:
Lot: 10,088 sf
Land Map
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$248,000

Listed 2025-08-15

2300 San Charbel St
San Juan, TX  78589

Beds: 3.0
Baths: 2.0
Sq Ft: 1,422
Lot: 8,076 sf
Single Family Map
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$248,000

Listed 2025-09-23

2302 San Charbel St
San Juan, TX  78589

Beds: 3.0
Baths: 2.0
Sq Ft: 1,422
Lot: 8,076 sf
Single Family Map
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$575,000

Listed 2025-09-08

2606 Vancouver Ave
Edinburg, TX  78539

Beds: 4.0
Baths: 3.5
Sq Ft: 2,972
Lot: 10,324 sf
Single Family Map
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Current Property Rentals

As of 2/13/2026, Lucero Latigo has the following rental properties available in McAllen and surrounding areas.

$1,650

Listed 2025-09-25

2517 Emory Ave Unit 60
McAllen, TX  78504

Beds: 3.0
Baths: 2.0
Sq Ft: 1,703
Lot: 6,456 sf
Single Family Map
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