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Richard Lee Morrison

Richard Lee Morrison
Real Estate Agent (Salesperson)
Berkeley - CA

Salesperson (CA: 00933822)

40 years experience

REALTOR® 1 Active Listings Serves Alameda County, CA
View on Realtor.com

About Richard Morrison

### Professional Commitment

With a steadfast dedication to providing exceptional personal service, this real estate professional prioritizes not just the immediate transaction but also the long-term satisfaction of clients. This commitment fosters trust, encouraging clients to refer friends, family, and colleagues seeking real estate guidance. The agent's goal is to cultivate enduring relationships, ensuring that each client experiences a level of care and dedication that sets a new standard in the industry.

### Professional Background

A lifelong Californian, this agent has called the Bay Area home since 1965. In 1975, they relocated to Berkeley to work as a counselor at a school for visually impaired individuals, where they met their future spouse, Jennie. During this time, they pursued a Bachelor of Science degree from San Francisco State University while also contributing to the production of concerts with Bill Graham Presents. Over twenty years ago, they embarked on a career in real estate with Marvin Gardens Real Estate, quickly establishing themselves as a top-producing agent—a distinction they have consistently maintained.

### Community Engagement

The agent and their wife are proud parents of two children who graduated from Kensington Hilltop School and El Cerrito High School. Their son, Kevin, is an alumnus of UC San Diego, while their daughter, Steffi, graduated from UC Berkeley. Actively involved in community initiatives, the agent has participated in various fundraising events, including the Kensington Hilltop School’s Garden Party. They are also a supporter of Youth Enrichment Strategies, a nonprofit that offers summer camp experiences for children and families in Richmond. Additionally, they contribute to the American Cancer Society’s Walk for the Cure and participate in the annual Toys for Tots Drive at Marvin Gardens Real Estate. A passionate advocate for animal welfare, the family has fostered over 100 cats and kittens, finding them loving homes, and they currently share their lives with several rescue animals, including their beagle, Poppie.

### Professional Affiliations

- National Association of Realtors
- California Association of Realtors
- Berkeley Association of Realtors
- Seniors Real Estate Specialist (SRES)

Alameda County, CA Real Estate Market Analysis (Single Family Homes)

$1,200,288
Avg. Listing Price
From Richard's portfolio
3.4 / 2.4
Avg. Beds/Baths
Typical property size
1,837 sf
Avg. Square Footage
Interior living space
1318
Active Listings
Current inventory

Alameda County represents one of California's most dynamic and economically diverse real estate markets, stretching from the bustling urban core of Oakland to the tech-driven communities of Fremont and Newark. This East Bay powerhouse encompasses over 820 square miles of varied terrain, from waterfront properties along San Francisco Bay to hillside estates in the Oakland Hills, creating a complex tapestry of micro-markets that challenge even seasoned professionals.

The county's real estate landscape is supported by an impressive network of 7,988 total actively licensed agents, with all 7,988 agents maintaining email connectivity for modern business communications. This robust professional infrastructure reflects the area's sustained growth and the sophisticated needs of clients navigating everything from first-time homebuyer programs in Hayward to luxury commercial developments in Emeryville's emerging biotech corridor.

Major Alameda County, California Real Estate Markets

Oakland dominates as the county's largest market, where neighborhoods like Rockridge and Piedmont command premium prices while areas such as West Oakland undergo rapid gentrification driven by proximity to San Francisco and BART accessibility. Fremont and Union City anchor the southern corridor, attracting tech workers and families seeking newer construction and highly-rated schools, while Dublin and Pleasanton represent some of the Bay Area's fastest-appreciating suburban markets.

Berkeley's unique position as a university town creates distinct rental and investment opportunities, particularly in the Southside and Downtown districts, while smaller communities like Albany and Emeryville offer niche markets with their own specialized demand patterns. The Tri-Valley region, encompassing Livermore and Dublin, has emerged as a surprising hotspot for both residential growth and commercial development, driven by excellent transportation links and relative affordability compared to Peninsula alternatives.

Market Dynamics and Geographic Complexity

Alameda County's real estate market operates on multiple economic engines simultaneously, from Oakland's port-driven commercial sector to the residential boom fueled by tech industry displacement from San Francisco and Silicon Valley. The county experiences some of the Bay Area's most dramatic price variations, where properties in Castro Valley might sell for half the price of comparable homes just fifteen minutes away in Piedmont, creating both opportunities and challenges for agents and investors.

Geographic barriers like the Berkeley Hills and San Francisco Bay create distinct micro-climates and commute patterns that significantly impact property values and buyer preferences. The recent surge in remote work has particularly benefited eastern communities like Livermore and Castro Valley, where buyers discover they can access larger properties and better value while maintaining reasonable access to urban employment centers through BART and highway connections.

Why Businesses Need Alameda County, California Agent Contact Data

Mortgage lenders, title companies, and real estate technology firms require comprehensive agent contact databases to effectively penetrate Alameda County's fragmented market structure, where success often depends on hyperlocal relationships and neighborhood-specific expertise. The county's 7,988 licensed professionals represent diverse specializations, from luxury Oakland Hills specialists to first-time buyer advocates in San Leandro, making targeted outreach essential for service providers seeking to build meaningful business partnerships.

Property management companies, home improvement contractors, and financial service providers benefit enormously from direct access to agent networks, particularly given the county's high volume of investment property transactions and renovation projects. With complete email coverage across all active agents, businesses can efficiently segment their marketing efforts by geographic focus, price point specialization, or transaction volume, maximizing ROI while building the local relationships that drive sustainable growth in this competitive market.

Contact Information

Brokerage
Red Oak Realty
Office Address
1891 Solano Ave
Berkeley, CA  94707
(Alameda County)
Office Phone
510-527-3387
Office Fax
510-257-5489
Mobile
510-915-0702
Email
richardlmorrison@************

Service Areas

Albany: CA Kensington: CA Berkeley: CA

Current Property Listings

As of 1/31/2026, Richard Morrison has 1 property for sale in Berkeley and surrounding areas.

$1,050,000

Listed 2026-01-26

855 Solano Ave
Albany, CA  94706

Beds: 4.0
Baths: 3.0
Sq Ft: 1,738
Lot: 3,250 sf
Single Family Map
View Full Details

Current Property Rentals

Richard Morrison currently has no rental properties available in Berkeley and surrounding areas. Check back later.