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Rosa Payson

Rosa Payson
Real Estate Agent (Salesperson)
Sarasota FL

Salesperson (FL: 3357716)

10 years experience

REALTOR® 2 Active Listings Serves Sarasota County, FL
View on Realtor.com

Contact Information

Brokerage
Fine Properties

Office Website
Office Address
5220 Paylor Ln
Sarasota, FL  34240
(Sarasota County)
Office Phone
941-782-0000
Office Fax
Mobile
941-313-5843
Email
r***@**********.com
Show Email for $5

Service Areas

Duette: FL Parrish: FL Ellenton: FL Memphis: FL Palmetto: FL Sarasota: FL Southgate: FL Sarasota Springs: FL Fruitville: FL Anna Maria: FL South Bradenton: FL Bradenton: FL West Bradenton: FL Cortez: FL Bayshore Gardens: FL Braden River: FL Samoset: FL West Samoset: FL Oneco: FL Trailer Estates: FL Myakka City: FL Bee Ridge: FL South Gate Ridge: FL Ridge Wood Heights: FL The Meadows: FL Desoto Lakes: FL Kensington Park: FL North Sarasota: FL Pinecraft: FL Lake Sarasota: FL Whitfield: FL Tallevast: FL Siesta Key: FL South Sarasota: FL Vamo: FL Gulf Gate Estates: FL

About Rosa Payson

Originally from Colombia, South America, this real estate professional graduated from medical school and specialized in ophthalmology before relocating to the United States in 1998. Fluent in Spanish and French, they bring a multicultural perspective to their work.

As a Realtor, they leverage their extensive experience as a business owner and manager to provide a personalized approach to real estate. Committed to being available seven days a week, they ensure that both buyers and sellers receive comprehensive information and step-by-step guidance throughout the transaction process. This dedication empowers clients to make informed decisions while staying updated on market trends.

Building relationships based on trust and transparency is paramount. This agent prioritizes listening to clients' specific needs and maintains contact long after transactions are completed, often fostering friendships with former clients.

To stay at the forefront of the industry, they actively monitor local real estate trends and participate in relevant conferences. Their credentials include a range of designations such as Pricing Strategy Advisor (PSA), Seller Representative Specialist (SRS), Accredited Buyer Representative (ABR), Real Estate Negotiation Expert (RENE), Certified International Property Specialist (CIPS), and Certified Negotiation Expert (CNE), among others. They believe every client deserves VIP treatment and the highest quality advice.

Outside of real estate, this agent is passionate about animal welfare, frequently volunteering to foster dogs. They are a proud pet owner of two dogs and a cat.

Areas of expertise include Venice, Nokomis, Osprey, Sarasota, Lido Key, Anna Maria Island, Bradenton, Holmes Beach, Lakewood Ranch, Palmetto, Ellenton, Parrish, Ruskin, Sun City, and Riverview.

Sarasota County, FL Real Estate Market Analysis (Single Family Homes)

$954,825
Avg. Listing Price
From Rosa's portfolio
3.1 / 2.6
Avg. Beds/Baths
Typical property size
2,141 sf
Avg. Square Footage
Interior living space
5986
Active Listings
Current inventory

Sarasota County's real estate market stands as one of Florida's most sophisticated and competitive landscapes, with an impressive network of 13,714 actively licensed agents serving this coveted Gulf Coast region. This substantial agent presence reflects the area's magnetic appeal to both seasonal residents and permanent transplants seeking the perfect blend of cultural sophistication and coastal living.

The market's complexity stems from its diverse property types, ranging from luxury waterfront estates in exclusive enclaves to family-friendly neighborhoods inland. With all 13,714 agents maintaining current email addresses, the communication infrastructure supporting this market demonstrates the high level of professionalism and connectivity that defines Sarasota County's real estate ecosystem.

Major Sarasota County, Florida Real Estate Markets

Sarasota city anchors the county's luxury market, with downtown condominiums and bayfront properties commanding premium prices, while nearby Siesta Key continues to attract international buyers drawn to its world-renowned beaches. Venice offers a unique blend of historic charm and modern development, particularly appealing to retirees, while North Port has emerged as a surprising hotspot for younger families seeking affordability without sacrificing amenities.

The barrier islands, including Longboat Key and Casey Key, represent some of Florida's most exclusive real estate, creating specialized market segments that require deep local expertise. Osprey and Nokomis round out the county's diverse offerings, providing everything from golf course communities to waterfront living at various price points, each demanding agents with specific neighborhood knowledge and client relationships.

Market Dynamics and Geographic Complexity

Sarasota County's real estate market operates on multiple tiers simultaneously, with luxury properties often selling through private networks while entry-level homes face intense competition from cash buyers and investors. The seasonal nature of the market creates unique timing challenges, with peak activity running from January through April when northern buyers actively search, followed by a strategic summer period when locals and year-round residents dominate transactions.

Geographic micro-markets within the county can vary dramatically in pricing, inventory levels, and buyer demographics, sometimes within just a few miles of each other. This complexity requires agents to maintain hyperlocal expertise while understanding broader county trends, creating opportunities for businesses that can effectively segment and target specific agent specialties and territorial focuses.

Why Businesses Need Sarasota County, Florida Agent Contact Data

Mortgage lenders, title companies, and home service providers require direct access to Sarasota County's extensive agent network to capitalize on the area's robust transaction volume and high property values. With such a large concentration of active agents, businesses can develop targeted campaigns for specific market segments, whether focusing on luxury specialists, first-time buyer experts, or investment property professionals.

The complete email accessibility of all 13,714 agents creates unprecedented opportunities for B2B marketing, continuing education providers, and real estate technology companies to reach this influential market efficiently. Given Sarasota County's reputation as a trendsetting market that often influences broader Florida real estate patterns, establishing strong relationships with local agents can provide valuable market intelligence and expansion opportunities throughout the region.

Current Property Listings

As of 2/13/2026, Rosa Payson has 2 properties for sale in Sarasota and surrounding areas.

$345,000

Listed 2026-01-27

312 60th Avenue Dr W
Bradenton, FL  34207

Beds: 4.0
Baths: 1.0
Sq Ft: 1,512
Lot: 9,148 sf
Multi Family Map
View Full Details

$429,000

Listed 2025-10-17

13816 Woodbridge Ter
Bradenton, FL  34211

Beds: 4.0
Baths: 2.0
Sq Ft: 2,047
Lot: 6,098 sf
Single Family Map
View Full Details

Current Property Rentals

Rosa Payson currently has no rental properties available in Sarasota and surrounding areas. Check back later.