Salesperson (AZ: SA640552000)
14 years experience
Yuma County's real estate market represents one of Arizona's most strategically positioned yet undervalued opportunities, sitting at the convergence of California, Arizona, and Mexico. With 716 total actively licensed agents serving this expansive desert region, the market maintains a surprisingly intimate feel despite covering over 5,500 square miles. This southwestern corner of Arizona has experienced remarkable growth as retirees, investors, and families discover its affordable housing options and year-round sunshine.
The county's real estate landscape is shaped by its unique position as both an agricultural powerhouse and a border community, creating diverse property types from sprawling ranch estates to modern subdivisions. Military presence from Marine Corps Air Station Yuma adds stability to the housing market, while the region's role as a major lettuce and date-producing area brings seasonal fluctuations that savvy agents have learned to navigate expertly.
Yuma serves as the county's undisputed real estate hub, where the majority of transactions occur within established neighborhoods like West Wetlands Park and the historic downtown core. The Foothills area commands premium prices for its elevated desert views, while areas near the Colorado River attract buyers seeking waterfront lifestyle properties. Somerton has emerged as a growing market for first-time homebuyers, offering newer construction at accessible price points just south of the main city.
Wellton and Tacna represent the county's rural real estate sectors, where large-acreage properties and agricultural land dominate listings. These communities appeal to buyers seeking privacy, horses, or agricultural ventures, creating specialized market niches that require agents with deep local knowledge. The Fortuna Foothills area bridges urban and rural markets, attracting retirees who want desert living with city conveniences nearby.
Yuma County's real estate market operates on multiple seasonal cycles, with winter months bringing an influx of snowbirds that drives rental demand and property viewings. The agricultural economy creates interesting dynamics where farm-adjacent properties may appreciate differently than purely residential areas, and water rights often factor into rural property valuations. Border proximity influences both opportunities and regulations, particularly for commercial real estate and investment properties.
Price points vary dramatically across the county's geography, from affordable starter homes in Somerton under $200,000 to luxury Foothills properties exceeding $500,000. The market's relatively small size means inventory can shift quickly, and the 716 licensed agents often specialize in specific property types or geographic areas to serve clients effectively in this diverse landscape.
With all 716 actively licensed agents maintaining current email contacts, Yuma County offers exceptional connectivity for businesses targeting real estate professionals. Mortgage lenders, title companies, and home service providers can reach this entire professional network efficiently, crucial in a market where referral relationships drive significant business volume. The county's concentrated agent population means marketing messages can achieve remarkable market penetration with focused campaigns.
Home improvement contractors, insurance providers, and real estate technology companies find Yuma County's agent network particularly responsive due to the collaborative nature of this smaller market. These professionals actively seek partnerships and services that help them serve clients across the county's diverse property types and price ranges, making targeted outreach to all 716 licensed agents a valuable business development strategy.
As of 2/7/2026, Ruben Hernandez has 2 properties for sale in Yuma and surrounding areas.
$435,000
Listed 2025-12-20
$229,900
Listed 2025-10-01
Ruben Hernandez currently has no rental properties available in Yuma and surrounding areas. Check back later.