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Sarah Long

Sarah Long
Real Estate Agent (Broker)
Boone - NC

Broker (NC: 259054)

19 years experience

REALTOR® 6 Active Listings Serves Watauga County, NC
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About Sarah Long

A Knoxville, Tennessee native, Sarah relocated to North Carolina in 1997 to pursue a degree in Theatre Education and Communications at Appalachian State University. It was during her time at ASU that she met her husband, Matt Long, a Boone native and general contractor. This experience deepened her appreciation for the region's mountains and the ASU community.

After graduating, Sarah spent five years teaching in Charlotte before seizing the opportunity to return to the High Country. In 2007, she obtained her North Carolina Real Estate License and transitioned into full-time brokerage. By 2010, she played a pivotal role in establishing a franchise brokerage in the area, where she gained invaluable insights and forged significant relationships over eight years. However, her desire to reconnect with her roots led her to realize her dream in June 2018 when she founded 828 Real Estate, a boutique brokerage dedicated to community engagement and client satisfaction.

Sarah is an active member of several professional organizations, including the High Country Association of Realtors, the North Carolina Association of Realtors, and the National Association of Realtors. She also participates in the Boone Chamber of Commerce and serves on the board of the Downtown Boone Development Association. Her commitment to professional development is evident through her completion of the Realtor e-Pro certification, which emphasizes the technological tools essential for real estate transactions, as well as her designation as a Certified Luxury Home Marketing Specialist (CLHMS). Over the years, she has received numerous Top Producer Awards and is honored to be recognized annually among the Top 50 Brokers in the High Country.

Residing in downtown Boone with her husband and their two children, Sadie Rose and Levi, Sarah is actively involved in her community. The family attends Alliance Bible Fellowship and supports local non-profits such as Western Youth Network, the Appalachian Theatre, and Valle Crucis Community Park. In her free time, she enjoys outdoor activities, including hiking, river adventures, running with their dog Emmie Lou, and skiing, fully embracing the vibrant lifestyle that the High Country offers.

Watauga County, NC Real Estate Market Analysis (Single Family Homes)

$1,115,866
Avg. Listing Price
From Sarah's portfolio
3.1 / 3.2
Avg. Beds/Baths
Typical property size
2,670 sf
Avg. Square Footage
Interior living space
214
Active Listings
Current inventory

Watauga County's real estate market operates at the intersection of Appalachian charm and modern development pressures, creating a unique landscape that attracts both seasonal residents and year-round transplants. With 622 total actively licensed agents serving this mountainous region, the market density reflects the area's growing appeal as both a recreational destination and permanent residence choice. The county's elevation changes and scenic Blue Ridge Mountain vistas drive property values that often surprise newcomers unfamiliar with high-country real estate dynamics.

What makes Watauga County particularly intriguing is how university influence from Appalachian State University interacts with tourism-driven demand, creating multiple market segments that operate on different seasonal rhythms. The complete digital connectivity of the agent population, with all 622 licensed professionals maintaining email contact information, signals a market that has fully embraced modern communication tools despite its rural mountain setting.

Major Watauga County, North Carolina Real Estate Markets

Boone dominates the county's real estate activity as both the county seat and home to Appalachian State University, creating a diverse market that serves students, faculty, retirees, and vacation property buyers simultaneously. The city's real estate patterns follow academic calendars, with rental markets peaking before fall semesters and sales activity often clustering around university hiring cycles. Blowing Rock, though smaller, commands premium pricing due to its historic resort town status and proximity to both the Blue Ridge Parkway and numerous recreational amenities.

The unincorporated communities of Valle Crucis and Deep Gap represent emerging markets where agricultural properties are increasingly converted to residential developments or agritourism ventures. Banner Elk, while technically in adjacent Avery County, influences Watauga's northern market dynamics significantly. These smaller communities often see the most dramatic value fluctuations, as properties transition from traditional mountain farms to luxury retreat destinations.

Market Dynamics and Geographic Complexity

Watauga County's real estate market operates with unusual seasonal volatility, as ski season, university schedules, and summer tourism create three distinct demand peaks throughout the year. Properties above 3,500 feet elevation often command premiums for mountain views but face challenges with winter accessibility and higher insurance costs. The market has shown remarkable resilience during economic downturns, partly due to its appeal as a retreat destination for buyers from Charlotte, Raleigh, and even Atlanta metro areas.

Geographic constraints limit developable land, creating natural scarcity that supports property values but also makes affordable housing increasingly challenging. Many transactions involve complex considerations around well water, septic systems, and steep terrain building requirements that differ significantly from traditional suburban markets. The county's real estate professionals must navigate everything from historic preservation requirements in downtown Boone to environmental restrictions near protected waterways.

Why Businesses Need Watauga County, North Carolina Agent Contact Data

Service providers targeting real estate professionals in Watauga County can reach a concentrated network of 622 agents who collectively handle transactions across multiple property types and price ranges, from student housing to luxury mountain estates. The complete email coverage ensures marketing campaigns can achieve full market penetration without gaps in communication channels. This digital connectivity becomes particularly valuable given the county's mountainous terrain, where in-person networking events may be limited by weather or accessibility.

Companies offering specialized mountain property services, from geological surveys to luxury home furnishings, benefit from direct access to agents who understand unique high-altitude property challenges and affluent buyer preferences. The university connection means many agents also handle commercial properties, faculty relocations, and investment properties, creating cross-selling opportunities for businesses with diverse real estate service offerings.

Contact Information

Brokerage
828 Real Estate
Office Address
766 W King St
Boone, NC  28607
(Watauga County)
Office Phone
828-386-6047
Office Fax
828-773-2413
Mobile
828-773-2413
Email
sarahblong2@************

Service Areas

Boone: NC Stony Fork: NC Foscoe: NC Meat Camp: NC Blowing Rock: NC Valle Crucis: NC Cranberry: NC Heaton: NC Sugar Mountain: NC Banner Elk: NC Beech Mountain: NC Seven Devils: NC West Jefferson: NC Triplett: NC Deep Gap: NC

Current Property Listings

As of 1/31/2026, Sarah Long has 6 properties for sale in Boone and surrounding areas.

$525,000

Listed 2025-11-12

1340 Skyland Dr
Seven Devils, NC  28604

Beds: 4.0
Baths: 2.5
Sq Ft: 1,836
Lot: 17,860 sf
Single Family Map
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$199,000

Listed 2025-10-24

Poplar Forest Dr Lot 17
Boone, NC  28607

Beds:
Baths:
Sq Ft:
Lot: 153,157 sf
Land Map
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$1,950,000

Listed 2025-10-17

322 S Creek Dr
Boone, NC  28607

Beds: 4.0
Baths: 4.5
Sq Ft: 3,817
Lot: 174,240 sf
Single Family Map
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$99,000

Listed 2025-12-04

Antler Trl
Boone, NC  28607

Beds:
Baths:
Sq Ft:
Lot: 36,590 sf
Land Map
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$399,000

Listed 2026-01-09

140 Alexander Dr
Boone, NC  28607

Beds: 2.0
Baths: 2.0
Sq Ft: 896
Lot: 17,424 sf
Single Family Map
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$315,000

Listed 2026-01-17

174 Grouse Moor Dr Unit 2
Sugar Mountain, NC  28604

Beds: 2.0
Baths: 1.5
Sq Ft: 1,040
Condos Map
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Current Property Rentals

Sarah Long currently has no rental properties available in Boone and surrounding areas. Check back later.